Many believe leaders should always appear strong and confident. However, true leadership requires courage—the courage to be vulnerable, admit mistakes, and show authenticity. In a world that is rapidly evolving, leaders who embrace vulnerability build stronger teams, foster trust, and create cultures of psychological safety. But how can leaders balance confidence and vulnerability? And why does courage in leadership matter more than ever?
The outdated myth of the ‘fearless leader’
For decades, leadership has been associated with unwavering confidence, decisiveness, and control. Many leaders have been taught to suppress emotions, never show doubt, and always have the answers. While this model may have worked in hierarchical organisations of the past, it is increasingly ineffective in today’s workplaces.
Employees and stakeholders no longer seek leaders who present an illusion of perfection. Instead, they respect and connect with leaders who are genuine, relatable, and human. A leader who embraces vulnerability—who admits they don’t always have the right answer, who asks for help, and who learns from mistakes—creates a culture of trust and collaboration.
Why vulnerability is essential for leadership success
Far from being a weakness, vulnerability is a sign of strength. Leaders who embrace it can:
- Foster deeper trust – When leaders are open about challenges, it encourages employees to do the same, leading to more honest conversations and stronger relationships.
- Encourage innovation – A fear-driven workplace stifles creativity. Vulnerable leaders make it safe for teams to take risks, share ideas, and experiment without fear of punishment.
- Improve resilience – A leader who acknowledges difficulties and learns from setbacks creates a culture where failure is seen as a stepping stone to growth rather than something to be feared.
When vulnerability is normalised in leadership, it shifts an organisation’s culture from fear-based performance to growth-driven success.
How leaders can build trust by admitting weaknesses and mistakes
Leaders who admit mistakes and openly acknowledge their areas for improvement demonstrate self-awareness, authenticity, and a willingness to grow. Here are a few ways leaders can do this effectively:
- Own your mistakes – When something goes wrong, take responsibility instead of deflecting blame. This shows integrity and accountability.
- Seek feedback – Ask your team for input on how you can improve. Demonstrating that you are open to learning sets a strong example for others.
- Be transparent – Instead of pretending to have all the answers, acknowledge when you don’t and invite collaboration to find solutions together.
- Share personal growth journeys – Leaders who openly discuss their own struggles and learning experiences inspire others to embrace self-improvement.
When leaders lead with authenticity, they create a safe environment where employees feel empowered to contribute, challenge, and grow.
Examples of leaders who embraced vulnerability and thrived
Many influential leaders have demonstrated that vulnerability is a source of strength. Here are a few examples:
Brené Brown – As a researcher and author, Brown has revolutionised leadership thinking with her work on vulnerability, courage, and emotional intelligence. Her research proves that vulnerability leads to deeper connections and greater innovation.
Ed Catmull (Co-founder of Pixar and Former President of Walt Disney Animation Studios) – Catmull fostered a culture of openness at Pixar by encouraging employees to challenge ideas, embrace mistakes, and learn from failure. His leadership allowed Pixar to become one of the most innovative storytelling companies in the world.
Reed Hastings (Co-founder and Executive Chairman of Netflix) – Hastings transformed Netflix’s culture by emphasising transparency and continuous learning. His willingness to discuss mistakes and pivot when necessary contributed to Netflix’s resilience and growth.
Patagonia Founder, Yvon Chouinard – Chouinard has led with authenticity and a deep commitment to environmental sustainability. His leadership philosophy prioritises purpose over profit, and he is unafraid to take bold stances that align with his values.
These leaders show that vulnerability does not undermine authority – it enhances it by fostering trust, loyalty, and engagement.
How to balance strength and vulnerability in leadership
Vulnerability does not mean oversharing or lacking confidence. Instead, it means leading with openness while maintaining direction and vision. Leaders can balance strength and vulnerability by:
- Practicing emotional intelligence – Self-awareness helps leaders understand when to be open and when to provide reassurance.
- Setting clear boundaries – While openness is valuable, leaders must also ensure they provide stability and direction.
- Leading with purpose – A strong vision allows leaders to admit mistakes while keeping teams aligned with shared goals.
- Encouraging growth – Leaders can model vulnerability by discussing their own learning experiences and encouraging continuous improvement within their teams.
Courageous leadership as a model for the future
The future of leadership belongs to those who embrace courage—not just in making bold decisions, but in leading with honesty, empathy, and authenticity. Leaders who cultivate emotional intelligence, acknowledge their imperfections, and empower those around them will shape organisations that thrive in an ever-changing world.
Vulnerability in leadership is not about appearing weak—it is about having the courage to be real. When leaders are willing to be open, they inspire those around them to do the same, creating workplaces that are more innovative, engaged, and resilient.
The question for leaders today is not whether they should show vulnerability, but rather: How can I use vulnerability to build trust, strengthen relationships, and lead with greater impact?
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About Pauliina Airaksinen
Dr. Pauliina Airaksinen is a transformational coach specialising in emotional intelligence, Doctor of Leadership (DBA, M.Ed.) and a certified Belbin® team coach.
Her business Unicoaches provides comprehensive transformational coaching for individuals, training for organisations, and inspirational keynote addresses.